Water Smart Campaign 2024
From Jan 1, 2024 to Dec 31, 2024
In Canada, drowning is the No. 1 cause of unintentional injury deaths among children 1-4 years of age, and the second leading cause of preventable death for children under 10 years. With some 500 fatalities annually, drowning is the third leading cause of unintentional death among Canadians under 60 years of age (surpassed only by motor vehicle collisions and poisoning). The Lifesaving Society's ongoing public education campaign aims to make Canadians "Water Smart." The campaign target groups, messages, and priorities are based on the Society's analysis of its annual drowning and other relevant research. The Water Smart Campaign encourages individuals in high-risk target groups to exercise safe and responsible behaviour in and around water to prevent water-related injuries. Our Water Smart drowning prevention campaign is funded through donations, community fundraising events and sponsorships.
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